15. November 2023

How To write effective prompts for chatGPT

ChatGPT interface.
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6 min.
Levi van Lingen profile picture.
Levi van Lingen


Communicating effectively with advanced AI systems like GPT can be challenging. The success of this interaction largely depends on how well the questions or prompts are formulated. A well-worded prompt can mean the difference between getting useful, relevant answers or receiving results that don't meet expectations.

In this blog we delve into the world of GPT, a groundbreaking technology that is transforming the way companies process information and make decisions. We explore the core principles of effective prompt formulation and provide practical tips and strategies to help companies optimize their interactions with GPT. Whether it's improving customer service, generating creative content or analyzing large data sets, properly managing an AI like GPT can deliver significant benefits. Let's discover together how your business can make the most of this powerful tool.

1. Be Specific and Clear

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When using GPT technology as an entrepreneur or company, it is important to remember that the clearer and more specific your question, the better the answer you will receive. Suppose you want advice on improving your online marketing strategy. Instead of asking a general question like "How can I improve my marketing?", be specific : "Which digital marketing strategies are most effective for a small business in the healthcare industry?"

By providing details about your industry, the size of your company and the specific goal you have in mind, you help the AI ​​model generate a more tailored and relevant response. This principle of specificity and clarity is crucial when interacting with GPT. It not only helps you get the most useful and applicable answers, but also allows you to save time and work more efficiently.

2. Use Clear Language

It is essential to keep in mind that GPT models, although very sophisticated, respond best to clear and direct language. Avoid jargon, ambiguities or overly complicated sentence structures. This is especially important if you work in an industry with many industry-specific terms.

Although GPT is able to understand a wide range of topics, using overly technical or complex language can lead to confusion or less accurate answers. Suppose you have a question about your company's financial prospects. Instead of asking, "Can we anticipate an incremental increase in returns on investments given current market dynamics?", ask, "How likely are our investments to generate more returns this year?" Simple, clear language makes it easier for the AI ​​model to understand your question and provides you with a more direct and useful answer.

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This ensures you get the information you need quickly, which is crucial in the fast pace of today's business environment.

3.  Define the Purpose of the Prompt

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For a successful interaction with a GPT model, it is very important that you clearly describe the purpose of your question in advance. What exactly do you want to achieve with the information you request? By clearly defining the purpose of your prompt, you increase the likelihood that the AI ​​model's response will meet your needs. For example, if you are considering launching a new product, your question might be: "What are effective strategies to introduce a new technology product into the European market?" This indicates that you are looking for targeted marketing strategies for a specific region and product category.

This approach helps the GPT model understand the context and specific purpose of your question, allowing it to provide more accurate and relevant advice. Determining the purpose of your prompt is not only a step towards more efficient communication with AI, but also encourages clear thinking within your team about what exactly you want to achieve. This leads to more targeted questions and, ultimately, to better decision-making within your company.

4. Build Structure into your Prompt

Building a structured prompt is a crucial element in communicating effectively with GPT models. A well- structured prompt helps the AI ​​quickly identify the core of your question and provides a clear framework for generating the answer. Start with a short introduction that outlines the context, followed by a clear and direct question.

For example, if you want advice on customer service improvements, you could start with: "In our company, we want to increase customer satisfaction. We have been collecting feedback over the last few months and want to use it to improve our service."

Then ask your specific question : "What steps can we take to improve our customer service based on the following feedback points: [list some specific feedback points]?" This structure – an introduction that provides context, followed by a specific question – helps the AI ​​model filter the relevant information and provide a more targeted and actionable answer. These types of structured prompts can have a significant impact on the quality and applicability of the answers you receive, leading to better results for your business.

5.Provide Context Where Necessary

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Providing the right context in your prompts to a GPT model is invaluable. This means that you not only ask specific questions, but also provide relevant background information that helps the AI ​​model put your question in the right perspective.

For example, if you ask about marketing strategies, mention specific aspects of your target market, product type, or previous marketing efforts. A prompt such as “I'm looking for marketing strategies for a health and wellness startup targeting young adults in urban areas” gives the model essential information to generate a tailored response.

However, it is important to find a balance between providing sufficient context and avoiding unnecessary details that can distract or confuse the model. By integrating the relevant context, you can significantly improve the precision and usefulness of GPT's responses, helping your business make more informed decisions.

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When communicating with GPT models, providing the right context is just as important as the question itself. Clear context helps the AI ​​model better understand your question and leads to more personalized and useful answers.

6. Ask Open-ended Questions for Detailed Answers

Asking open-ended questions to a GPT model is an effective way to get deep and comprehensive answers. Unlike closed questions, which often lead to short and direct answers, open questions encourage the model to provide more information and explore different aspects of a topic.

For example, instead of asking "Is social media marketing effective for my business?", ask "How can social media marketing help my business grow?" This type of questioning gives the AI ​​model space to consider a wide range of relevant factors and provide a more detailed and useful answer.

This is especially valuable when you're looking for new insights or trying to understand a complex problem. By asking open-ended questions, you can take advantage of the full capabilities of the GPT model and gain access to richer and more varied information, which can ultimately lead to better strategies and decisions for your business.

7. Use Examples

ChatGPT on a phone.

Integrating specific examples into your prompts can significantly contribute to the effectiveness of interacting with GPT models. Examples provide concrete scenarios or situations that help the AI ​​model better understand the context and nuances of your question. This is especially useful when dealing with complex topics or when looking for creative or innovative solutions. For example, if you're asking about customer engagement strategies, you can give an example of a recent campaign or a specific challenge your company has faced.

A prompt like “How can we improve our customer engagement, similar to our recent campaign targeting youth through Instagram?” gives the model a clear reference point. This enables it to generate relevant, targeted advice and ideas that match your specific situation. Using examples in your prompts not only helps the AI ​​better understand your needs, but it also helps you apply the answers you receive more effectively within your own business context.

8. Revise and Adjust

One of the key aspects of communicating effectively with GPT models is the willingness to review and adapt your approach. Sometimes an initial prompt does not yield the desired answer. This is not a sign of failure, but rather an opportunity to learn and improve. Analyze the response you get: If it doesn't meet your expectations, try to understand why. Was the question too vague? Was essential context missing? Or perhaps the question was too broad or too specialized? Based on these insights, you can adjust your prompt and try again.

For example, if a customer satisfaction question yields overly general answers, you can rephrase it with more specific details about your target audience or specific aspects of your product or service. Through this process of reviewing and adapting, you will not only develop a better understanding of how to get the most out of GPT, but you will also learn more about the specific needs and challenges of your business. This iterative process is crucial for effectively deploying AI technology in your business strategies and decision-making.

9. Conclusion

Effectively deploying GPT technology in a business context requires a thoughtful approach to formulating prompts. By being specific, clear, and structured, using simple language, providing relevant context, asking open-ended questions, using examples, and being willing to revise and adapt prompts, you can get the most valuable and obtain actionable answers from the AI ​​model.

These strategies are not only useful in interacting with AI, but also improve communication and problem-solving skills within your team. Using GPT models in your business can be a powerful tool to drive innovation, improve efficiency and gain new insights. It is a continuous learning process where every interaction with the AI ​​contributes to a better understanding and more effective use of this advanced technology. By applying these principles, your company can unleash the full potential of GPT and gain an edge in the ever-changing business landscape.

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